Experience

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Freelance Senior Copywriter - 2014 to present

Paula Rogers Creative, LLC. Austin, TX

• Huckberry, Fjällräven, YETI, BlackBerry, Hero Digital, Levi Strauss & Co., and others

• Increased engagement by +15% on average by crafting campaigns, emails, social media, and digital content

• Collaborate with designers and production leads

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Senior Copywriter - 2013 to 2014

Gymboree Corporation. San Francisco, CA

• Developed voice during a creative rebrand, leading to ~9% sales growth

• Lead daily email development and weekly website copy for promotions and new launches

• Collaborate with designers and fashion merchandisers to promote collections

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Senior Copywriter - 2010 to 2013

Rosetta, Publicis, Gyro:HSR. San Francisco, CA

• Clients included Helzberg Diamonds, Adobe, Microsoft, Wells Fargo, The Leukemia & Lymphoma Society

• In-house agency writer, develop campaign concepts and execute deliverables across platforms, including the Proposal Pro app for Helzberg Diamonds which had over 10,000 downloads in the first three months of launch

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College Instructor - 2013 to 2015

Academy of Art University. San Francisco, CA

• Develop, write, and teach an undergraduate-level writing class, Short-Form Writing, within the Department of Advertising

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Writer & Editor 2004 - 2010

KQED, NPR, Chronicle Books, Harper Collins. San Francisco, CA 

• Edit, produce and write cultural stories for air on The California Report

• Manage literary submissions and proofread manuscripts

• Develop, write and edit a series of pictorial books called Show Me How

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Key Projects

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BlackBerry Rebrand 2020 - 2022

Senior Copywriter

• Developed multimedia campaign to build on the brand's legacy while positioning it as the future of cybersecurity

• In Q1 of 2021, drove over 70 million brand impressions and over 190,000 total clicks

• In Q1 of 2021, increased visitors to BlackBerry.com by 22%

• In Q1 of 2021, increased direct traffic to BlackBerry.com by 80%

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Veritas Technologies 2017 - 2020

Senior Copywriter

• Developed rebranding and product launch campaigns

• Increased brand engagement across all digital properties by 45%

 

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Education

 

Academy of Art University. San Francisco, CA

MFA in Copywriting

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The University of Texas. Austin, TX

MFA in Screenwriting

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Skills

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• Strategic Messaging & Brand Storytelling

• Content Development & Copy Editing

• SEO Copywriting & Digital Marketing Content

• Creative Campaign Conceptualization & Execution

• Collaborating & Mentoring

• Presentations & Pitching

 

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